We have a strong reputation for assisting our clients with their trade mark requirements in New Zealand, Australia and throughout the world.
Make an AppointmentTRADE MARK: Protecting your Brand
Trade mark protection is one of the most important factors to consider with any brand to distinguish your goods or services in the market place.
Our trade mark team has extensive experience in relation to all areas of trade mark use, protection and enforcement. Our specialist trade mark team is dedicated to enhancing your business through the effective use of trade marks.
The benefits of registering a trade mark include:
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Exclusive right to use the trade mark throughout New Zealand to promote the goods and/or services it covers.
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Use the ® symbol with the trade mark
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Legal protection to deter others from trying to imitate your brand.
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A good trade mark will distinguish your business from others.
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Adds value to your business that can increase over time as the mark becomes established in the market.
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You can sell or assign the trade mark to another person or business, or license its use to other parties.
“New Zealand and Australian businesses are well known for taking on the world. For this reason, we have specialist expertise in foreign intellectual property law and procedures.”
“We work in a niche industry where there are very few experts, so it has been essential to work with a team who can grasp the engineering concepts of this industry very quickly. Their work has maximised our IP protection.”
Peter Renshaw, Sales Director | pultron composites
Our Trade Mark Specialties
We specialise in:
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Filing and registration of trade mark applications in the New Zealand, Australia, the USA and many other countries
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Managing large trade mark portfolios
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Trade mark clearance searches
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Assisting with trade mark opposition, revocation and invalidation proceedings
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Advising on the effective use of trade marks
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Trade mark watching services
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Advice in relation to the use of trade marks on the internet
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Advising on trade mark infringement and third party conflicts
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Advice on counterfeit products
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Trade mark assignments and licensing
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New Zealand and Australian trade mark law
“All of our patent attorneys are registered to practice in both New Zealand and Australia. We provide services in both jurisdictions on behalf of local client and foreign agents.”
